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Business & Finance

Advertising and Promotions Managers

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Median salary

$126,960

Typical range

$63k – $229k

Job outlook

See national outlook

AI exposure

Plan a path to Advertising and Promotions Managers

Qualification costsStack incomeBest cities/statesSchool ROIJob-posting fitTailored resume

Education

Typical entry: Bachelor's degree

Plan my path to this →

Typical progression

  1. Advertising and Promotions Managers Intern

    Internship

    $36,000

    ~4 mos to advance

  2. Junior Advertising and Promotions Managers

    Entry / Junior

    $63,000

    ~2 yrs to advance

  3. Advertising and Promotions Managers

    Established

    $126,960

    ~3 yrs to advance

  4. Senior Advertising and Promotions Managers

    Senior

    $177,744

Internships are a common on-ramp here — they speed up landing that first role and improve your odds, which is why the Safe and High-ceiling plans build one in.

Key skills

A typical day

  • •Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
  • •Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
  • •Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
  • •Coordinate with the media to disseminate advertising.
  • •Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.

Fields of study

Any field

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