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Business & Finance

Marketing Manager

Marketing managers shape how a product reaches and resonates with customers — strategy, campaigns, branding, and measurement. Creative and analytical in equal parts.

Median salary

$140,000

Typical range

$80k – $220k

Job outlook

+6% (faster than average)

AI exposure

Plan a path to Marketing Manager

Education

Typical entry: Bachelor's degree

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Typical progression

  1. Marketing Manager Intern

    Internship

    $40,000

    ~4 mos to advance

  2. Junior Marketing Manager

    Entry / Junior

    $80,000

    ~2 yrs to advance

  3. Marketing Manager

    Established

    $140,000

    ~3 yrs to advance

  4. Senior Marketing Manager

    Senior

    $180,000

Internships are a common on-ramp here — they speed up landing that first role and improve your odds, which is why the Safe and High-ceiling plans build one in.

Key skills

StrategyCommunicationAnalyticsCreativityLeadership

A typical day

  • Plan campaigns
  • Analyze results
  • Lead marketing teams

Fields of study

Marketing · Business · Communications

Top colleges for Business & Finance

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Reputation-based selection; stats shown are outcome data per school.

Related careers

Other careers from this field of study

Mapped by field-of-study code (Marketing, Business, Communications), not by job-title guessing.