Creative & Media
Public Relations Specialists
Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.
Median salary
$69,780
Typical range
$41k – $129k
Job outlook
+5% (faster than average)
AI exposure
Plan a path to Public Relations Specialists
Education
Typical entry: Bachelor's degree
Plan my path to this →Typical progression
Public Relations Specialists Intern
Internship
$36,000
~4 mos to advance
Junior Public Relations Specialists
Entry / Junior
$40,750
~2 yrs to advance
Public Relations Specialists
Established
$69,780
~3 yrs to advance
Senior Public Relations Specialists
Senior
$99,630
Internships are a common on-ramp here — they speed up landing that first role and improve your odds, which is why the Safe and High-ceiling plans build one in.
Key skills
A typical day
- •Respond to requests for information from the media or designate an appropriate spokesperson or information source.
- •Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
- •Post and update content on the company's Web site and social media outlets.
- •Write press releases or other media communications to promote clients.
- •Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
Fields of study
Any field
Top colleges for Creative & Media
Explore all- University of Southern California12% admit · $86,000 grad pay
- New York University12% admit · $84,000 grad pay
- Northwestern University7% admit · $95,000 grad pay
- University of Chicago5% admit · $91,000 grad pay
Reputation-based selection; stats shown are outcome data per school.