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Search Marketing Strategists

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

Median salary

$76,950

Typical range

$42k – $145k

Job outlook

+7% (faster than average)

AI exposure

Plan a path to Search Marketing Strategists

Qualification costsStack incomeBest cities/statesSchool ROIJob-posting fitTailored resume

Education

Typical entry: Bachelor's degree

Plan my path to this →

Typical progression

  1. Search Marketing Strategists Intern

    Internship

    $36,000

    ~4 mos to advance

  2. Junior Search Marketing Strategists

    Entry / Junior

    $42,070

    ~2 yrs to advance

  3. Search Marketing Strategists

    Established

    $76,950

    ~3 yrs to advance

  4. Senior Search Marketing Strategists

    Senior

    $110,780

Internships are a common on-ramp here — they speed up landing that first role and improve your odds, which is why the Safe and High-ceiling plans build one in.

Key skills

A typical day

  • •Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
  • •Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
  • •Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
  • •Participate in the development or implementation of online marketing strategy.
  • •Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.

Fields of study

Any field

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